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If you work in telecoms, you’ve probably already heard about the merger between Vodafone UK and Three. It’s a major shake-up and it’s raising some serious questions. While both companies say this will lead to better 5G coverage and improved customer experience, there’s growing concern about the impact on jobs.

As a recruitment agency that specialises in retail and assisted sales roles, we’re paying close attention. And if you work in telecoms retail, this might be the time to look at your next move.

What’s Happening with the Vodafone and Three Merger?

Vodafone and Three (owned by CK Hutchison) plan to merge their UK operations to create the country’s largest mobile network by customer base serving over 27 million people. The deal, announced in June 2023, is now complete with 51% being owned by Vodafone and 49% owned by CK Hutchison Group Telecom Holdings Limited.

The two companies say the deal will lead to a £11 billion investment in the UK over the next decade, primarily in expanding and improving 5G infrastructure.

But alongside promises of improved service, there’s concern about job duplication. When two networks become one, that often means overlap in retail teams, customer service, marketing, and operations.

Concerns from Unions: Jobs at Risk

The Communication Workers Union (CWU) has voiced strong concerns about the merger’s impact on frontline workers. They warn that job losses are a “real and significant risk,” especially across customer service and store-based roles.

With both Vodafone and Three running hundreds of retail locations, there are fears that the merger could result in widespread store closures, reduced headcounts, and restructures.

This is something we take seriously at Priority Recruitment. Because the people affected aren’t just numbers. They’re talented retail and sales professionals who keep the industry moving.

Sound Familiar? Think Back to the O2 and Virgin Media Merger

We’ve seen something similar with the O2 and Virgin Media merger, completed in 2021. Although positioned as a growth-focused move, it eventually led to several operational restructures and a shift in strategy across both brands.

Retail and sales staff were among the most affected, with some roles redefined and others phased out as part of internal cost-saving efforts.

It’s a reminder that mergers often bring change and not always the kind that benefits frontline teams.

What You Can Do Next

Here’s the good news: telecoms is still growing, and great people are always in demand. Especially those with strong retail and customer service experience.

At Priority Recruitment, we work closely with brands to help talented individuals find the right fit. Whether you're proactively looking for a new opportunity or just want to be ready in case things change, we’re here to help.

Now is the right time to check out your options and make sure you’re in a role that feels secure and supported.

Let’s Find Your Next Role

If you’re working in telecoms and feel uneasy about what the Vodafone and Three merger could mean for you, you’re not alone. We’re already speaking to professionals across the UK who want to take control of their career path before any big changes hit.

We’re not here to pressure you, we’re here to help. Browse our latest roles or register with us to hear about opportunities before they go live.

Ready for your next step? Register today and let’s find a role that puts your future first.