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Dawn is a dedicated Registered Manager with extensive experience in overseeing high-quality care and support services including domicilary care and supported living.

With a passion for delivering exceptional care, she has built a reputation for improving service standards, leading teams, and ensuring that service users receive the best care possible in a safe and supportive environment.

Dawn stepped into the sector in 1998 and found a deep sense of purpose working in nursing care. She quickly came to realise the importance of compassionate leadership in the care sector and embraced the opportunity to make a tangible difference in people’s lives. Over the years, this has become a calling rather than just a job. As a Registered Manager with a L7 CMI in Strategic Leadership & Management she has been responsible for managing all aspects of the service, including recruitment and training of staff, ensuring compliance with CQC regulations, developing and maintaining relationships with service users and their families, and overseeing the operational delivery of care. Dawn thrives on building and leading teams, fostering and championing person-centred care practices.

Throughout her career, she has developed a deep understanding of the challenges and rewards that come with managing a care service. She is particularly passionate about ensuring that every team member is supported in their role and that clients' needs are met in a way that promotes dignity, independence, and well-being.

Dawn joined Priority Recruitment in February 2025 and will be focusing on developing and leading a new registered care service specialising in complex care.

Lauren Dono is a Recruitment Consultant in our Retail & Sales team, specialising in the Sales & Enforcement sector.

Her background includes 3 years in retail and door-to-door sales, where she quickly progressed into supervisor and team leader roles. After taking some time off to raise her children, she worked as a key worker in a nursery, before stepping into the world of recruitment in 2018.

As a Recruitment Consultant, Lauren initially specialised in the sales and contact centre sector, before finding her niche market in Sales and Enforcement.

She is passionate about building long-standing relationships with candidates and clients and making the process as streamlined as possible.

Molly Beecham is the Recruitment Administrator at Priority Recruitment.

After graduating from a Filmmaking (BA) course at Manchester School of Art and sharpening her organisational skills in a variety of film production roles, Molly has embarked on a hospitality career, having supervised and managed some of the best-performing venues in Central Manchester. In her 5 years of experience working in retail and hospitality, she has mastered thriving under pressure and dealing with everything and anything that life throws her way.

Looking for a new challenge, Molly joined us in 2024 as a Recruitment Administrator, seamlessly transferring her hospitality management skills into the role involving credit control, administration, office management, and elements of HR and employee engagement.

Molly loves talking to people and getting to know them so she has instantly adapted to our mission of always creating awesome recruitment experiences for clients and candidates.

"I have been working with Priority since around September 2023. We brought them in to replace a previous agency that we were using, which was unable to fulfil our requirements. After some good communication, we got them on board with our children's homes. It has made my life easy. We have had 100% of shifts offered filled, and the candidates that Priority have placed with us have been getting 100% positive feedback with 0 issues at all. The most important thing is that the clients we support are happy.

I would highly recommend Priority to any children’s home services. They always go above and beyond to fill any shifts ASAP."

Danny is a Recruitment Resourcer on our Retail & Sales and Crypto teams.

He graduated from Business Management with Spanish at the University of Liverpool in 2022. Stemming from his personal interest in the blockchain, crypto & web3 industries he joined Priority Crypto in July 2022. Through his agility and hard work, Danny has also come on board the Retail & Sales team, where he has been recruiting talented salespeople into the next steps in their careers.

One thing Danny enjoys about recruitment is the ability to build new relationships with people every day and help them find their perfect job.

Dan is the Head of Priority Crypto, which covers the crypto, blockchain, NFT, and Web3 sectors.

He is a seasoned recruitment consultant with over 20 years of experience in the industry. But before he fell into recruitment, there are few things he didn't try: Dan first trained as a chef, later moved on to front-of-house management, and then owned and operated bars, restaurants, and clubs in the UK and Greece. He has also been a club and radio DJ, and has hosted a weekly conspiracy-themed radio show that aired in six countries.

With his multi-faceted hospitality experience, Dan quickly became the sector's go-to recruiter, placing countless professionals into hotels, restaurants, and bars across the UK over two decades. He joined Priority Recruitment in 2020 and initially managed the Hospitality & Healthcare desks before moving on to head the new Priority Crypto division which he has quickly accelerated to the international force it is today.

Dan leads a global team that connects top talent with innovative companies within the crypto and Web3 spaces. He enjoys getting to make perfect matches in this international community and working within the dynamic, constantly evolving market of blockchain technology and cryptocurrency.

Kieron is the Operations Director at Priority Recruitment and heads the Retail & Sales, HR & Operations, and Crypto divisions.

His impressive professional career began with 13 years in retail & sales, where he worked in senior management positions and gained invaluable experience in people management and a proven record of bringing the best out of staff reporting to him. In 2013, Kieron moved on to work in recruitment. After specialising in a variety of sectors including sales, marketing, HR, and operations, he joined Priority Recruitment in 2016.

As a seasoned recruitment consultant and a CIPD Level 5 qualification holder, Kieron manages the teams across Sales & Retail, HR & Operations, and Crypto desks. In addition to recruiting, he is responsible for internal people management and ongoing training and acts as the Data Protection Officer for the business.
Kieron's favourite part of recruitment is the ability to change people's minds and expose them to career moves or hires they might not have considered themselves.

Alex is the Managing Director of Priority Recruitment and the Recruitment Manager for our Healthcare division.

After completing his degree in Environmental Management at MMU, Alex began his successful career in Sales. Starting with climbing the ladder from Sales Advisor to roles within management and business development at O2, he then moved on to work for an international conglomerate as the European Distribution Sales Manager.

Coming with 12 years of experience in sales and management, he joined the senior leadership team at Priority in 2019 to help take the business to the next level. He currently heads up our fast-growing Healthcare division and provides assistance to all levels of the business.

As the manager of the Healthcare desk, Alex is daily motivated by the unique opportunity to provide the most vulnerable people with the right care and the ability to live better lives.

Priority Recruitment is proud to announce their support of Winston’s Wish.

Winston's Wish support children with family bereavements and was the first charity to establish child bereavement support services in the UK, they continue to lead the way in providing specialist child bereavement support services across the UK, including in-depth therapeutic help in individual, group and residential settings.

https://www.winstonswish.org.uk/

We will be doing a series of things to actively support the charity, but at any point, you can donate here: https://www.justgiving.com/fundraising/priorityrecruitment

Known to be LinkedIn users’ favourite topic, motivation borders closely with productivity, both individually and as part of a team, so is clearly a popular topic on a professional social – so popular that I must see about 10 posts a day on the subject. Although these people make it seem as though it’s a fairly straightforward process, motivation is something that seems simple, but is actually rather intricate in its make-up – it’s never as easy as “just do it,” no matter what Shia LeBeouf or your favourite LinkedIn influencer says.

Motivation borders closely with numerous aspects of developing and maintaining a fulfilling work life. The reason for that is extremely simple: when you’re motivated, you’re more productive, you’re happier and it all just seems to fit and work a little better. Your work ethic and motivation are more than just finding the nuts to get out of bed and into the office each morning, it’s about continuing to push yourself further and further – not settling for where you’re at, or the position you’re filling.

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“Gentleness doesn’t get work done unless you happen to be a hen laying eggs.”

-  Coco Chanel

Whether you’re reading this as a manager hoping to implement and inspire motivation in your team, or as an employee looking to motivate yourself, you’re one of two things: intrinsically motivated, or extrinsically. What’s the difference, I hear you cry?

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“Some authors have defined intrinsic motivation in terms of the task being interesting, while others have defined it in terms of the satisfactions a person gains from intrinsically-motivated task engagement.” – Richard M. Ryan, Intrinsic and Extrinsic Motivations, 2000

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Being intrinsically motivated is more to do with the enjoyment and emotional gain you get from a task, rather than anything external. So, to hypothesise that into your work life, is your work more about what you’re doing, emotional reward rather than materialistic gain, and is that why you’re motivated to continue? Or is it more to do with the trust of your employer and increased responsibility in your role?

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“Extrinsic motivation is a construct that pertains whenever an activity is done in order to attain some separable outcome. Extrinsic motivation thus contrasts with intrinsic motivation, which refers to doing an activity simply for the enjoyment of the activity itself, rather than its instrumental value.” - Richard M. Ryan, Intrinsic and Extrinsic Motivations, 2000

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When comparing the two, extrinsic is most easily explained as materialistic gain from the task or role you’re doing for work. The most convenient example of this is financial gain – if you’re extrinsically motivated by money, then financial incentives in your or your employee’s role will lead to higher productivity.

A perfect example of a manager tapping into an extrinsically motivated individual happened right here, at Priority. When one of our employees started, he was uniquely motivated by the possibility of owning a Mustang eventually. Dan Franklin, being the inspirational manager he is, quickly identified the extrinsic motivation preference and thought it was important for the employee to visualise his success. The next day, Dan came in with a little toy Mustang for the employee's desk for daily motivation and a reminder as to what he’s striving towards.

As with most things, your motivation, and indeed individual members of your team, is subjective. Motivation, although perhaps intricate in its nature, is not complicated (once you know what motivates the individual). When extrinsically motivated: find your motivation, abuse it, set targets, set goals; reward said goals and targets once achieved; then, set new goals, set new targets. Keep going. If you’re intrinsically motivated, identify what it is about your role that is so rewarding, if you’re motivated by the possibility of progression and more responsibility, put a plan in place with your manager; if you’re motivated by emotional gain, do more of it!

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What are you waiting for? Go and have that conversation. Increase your own, or your team’s motivation today!