Chris Potter
Dawn Kelly
Dawn is a dedicated Registered Manager with extensive experience in overseeing high-quality care and support services including domicilary care and supported living.
With a passion for delivering exceptional care, she has built a reputation for improving service standards, leading teams, and ensuring that service users receive the best care possible in a safe and supportive environment.
Dawn stepped into the sector in 1998 and found a deep sense of purpose working in nursing care. She quickly came to realise the importance of compassionate leadership in the care sector and embraced the opportunity to make a tangible difference in people’s lives. Over the years, this has become a calling rather than just a job. As a Registered Manager with a L7 CMI in Strategic Leadership & Management she has been responsible for managing all aspects of the service, including recruitment and training of staff, ensuring compliance with CQC regulations, developing and maintaining relationships with service users and their families, and overseeing the operational delivery of care. Dawn thrives on building and leading teams, fostering and championing person-centred care practices.
Throughout her career, she has developed a deep understanding of the challenges and rewards that come with managing a care service. She is particularly passionate about ensuring that every team member is supported in their role and that clients' needs are met in a way that promotes dignity, independence, and well-being.
Dawn joined Priority Recruitment in February 2025 and will be focusing on developing and leading a new registered care service specialising in complex care.
Lauren Dono
Lauren Dono is a Recruitment Consultant in our Retail & Sales team, specialising in the Sales & Enforcement sector.
Her background includes 3 years in retail and door-to-door sales, where she quickly progressed into supervisor and team leader roles. After taking some time off to raise her children, she worked as a key worker in a nursery, before stepping into the world of recruitment in 2018.
As a Recruitment Consultant, Lauren initially specialised in the sales and contact centre sector, before finding her niche market in Sales and Enforcement.
She is passionate about building long-standing relationships with candidates and clients and making the process as streamlined as possible.
Molly Beecham
Molly Beecham is the Recruitment Administrator at Priority Recruitment.
After graduating from a Filmmaking (BA) course at Manchester School of Art and sharpening her organisational skills in a variety of film production roles, Molly has embarked on a hospitality career, having supervised and managed some of the best-performing venues in Central Manchester. In her 5 years of experience working in retail and hospitality, she has mastered thriving under pressure and dealing with everything and anything that life throws her way.
Looking for a new challenge, Molly joined us in 2024 as a Recruitment Administrator, seamlessly transferring her hospitality management skills into the role involving credit control, administration, office management, and elements of HR and employee engagement.
Molly loves talking to people and getting to know them so she has instantly adapted to our mission of always creating awesome recruitment experiences for clients and candidates.
Liam, Rota & Training Co-ordinator
"I have been working with Priority since around September 2023. We brought them in to replace a previous agency that we were using, which was unable to fulfil our requirements. After some good communication, we got them on board with our children's homes. It has made my life easy. We have had 100% of shifts offered filled, and the candidates that Priority have placed with us have been getting 100% positive feedback with 0 issues at all. The most important thing is that the clients we support are happy.
I would highly recommend Priority to any children’s home services. They always go above and beyond to fill any shifts ASAP."
Daniel Mellado Clooney
Danny is a Recruitment Resourcer on our Retail & Sales and Crypto teams.
He graduated from Business Management with Spanish at the University of Liverpool in 2022. Stemming from his personal interest in the blockchain, crypto & web3 industries he joined Priority Crypto in July 2022. Through his agility and hard work, Danny has also come on board the Retail & Sales team, where he has been recruiting talented salespeople into the next steps in their careers.
One thing Danny enjoys about recruitment is the ability to build new relationships with people every day and help them find their perfect job.
Dan Franklin
Dan is the Head of Priority Crypto, which covers the crypto, blockchain, NFT, and Web3 sectors.
He is a seasoned recruitment consultant with over 20 years of experience in the industry. But before he fell into recruitment, there are few things he didn't try: Dan first trained as a chef, later moved on to front-of-house management, and then owned and operated bars, restaurants, and clubs in the UK and Greece. He has also been a club and radio DJ, and has hosted a weekly conspiracy-themed radio show that aired in six countries.
With his multi-faceted hospitality experience, Dan quickly became the sector's go-to recruiter, placing countless professionals into hotels, restaurants, and bars across the UK over two decades. He joined Priority Recruitment in 2020 and initially managed the Hospitality & Healthcare desks before moving on to head the new Priority Crypto division which he has quickly accelerated to the international force it is today.
Dan leads a global team that connects top talent with innovative companies within the crypto and Web3 spaces. He enjoys getting to make perfect matches in this international community and working within the dynamic, constantly evolving market of blockchain technology and cryptocurrency.
Kieron Smithson
Kieron is the Operations Director at Priority Recruitment and heads the Retail & Sales, HR & Operations, and Crypto divisions.
His impressive professional career began with 13 years in retail & sales, where he worked in senior management positions and gained invaluable experience in people management and a proven record of bringing the best out of staff reporting to him. In 2013, Kieron moved on to work in recruitment. After specialising in a variety of sectors including sales, marketing, HR, and operations, he joined Priority Recruitment in 2016.
As a seasoned recruitment consultant and a CIPD Level 5 qualification holder, Kieron manages the teams across Sales & Retail, HR & Operations, and Crypto desks. In addition to recruiting, he is responsible for internal people management and ongoing training and acts as the Data Protection Officer for the business.
Kieron's favourite part of recruitment is the ability to change people's minds and expose them to career moves or hires they might not have considered themselves.
Alex Roberts
Alex is the Managing Director of Priority Recruitment and the Recruitment Manager for our Healthcare division.
After completing his degree in Environmental Management at MMU, Alex began his successful career in Sales. Starting with climbing the ladder from Sales Advisor to roles within management and business development at O2, he then moved on to work for an international conglomerate as the European Distribution Sales Manager.
Coming with 12 years of experience in sales and management, he joined the senior leadership team at Priority in 2019 to help take the business to the next level. He currently heads up our fast-growing Healthcare division and provides assistance to all levels of the business.
As the manager of the Healthcare desk, Alex is daily motivated by the unique opportunity to provide the most vulnerable people with the right care and the ability to live better lives.
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